Click on one of the people below to find out more information.

  • Jack Goodman
    General Manager

    Born and raised in Victoria, I started my automotive career at Three Point Motors in 1995 as a parts person. I quickly worked my way up to service advisor and then parts manager. In 2005 I moved to Alberta to open and establish one of the largest BMW dealers in Canada. Although I enjoyed my time in Alberta and love the people, it impressed upon me how special and wonderful Victoria truly is. I am delighted to be back in my home city representing the brand I love! We will continue to provide the very best quality service and purchase experience while BMW really does provide the Ultimate Driving Experience!

  • Arsalan Zuhair
    General Sales Manager

    Having worked for the BMW brand a total of 9 years now, my passion and excitement for our product and the people who drive them has not waivered. I look forward to meeting you and giving you the best customer service experience here at BMW Victoria.

  • Daniel St.Denis
    BMW Victoria Sales Manager

    A road trip across Canada prompted me to move from Waterloo Ontario and make Victoria my home. I am proud to be a member of the team here at BMW and MINI Victoria. I bring to my position a lifetime of automotive enthusiasm and a dedication to excellent customer service. I believe BMW and MINI offer one of the finest vehicle line ups in the world and I am proud to represent the brand and its values. I look forward to helping you on your next new or pre-owned vehicle purchase.

  • Abhay Bhullar
    BMW and MINI Sales and Lease Consultant

    As a young and energetic car enthusiast i have made my hobby and passion my professional career. Customer service is close to my heart and cars even more so. I have been aspiring to dive into the automobile market from a young age and here i am now working at BMW, the finest auto brand i can imagine. I look forward to meeting returning and new clients and I promise to find you the car of your dreams here at BMW Victoria.  

    Language abilities: Punjabi and Hindi


  • Isaac Nyack
    Sales and Lease Consultant

  • Evan Souliotis
    Sales and Leasing Consultant

    I was born and raised in beautiful Victoria, British Columbia. Some of my earliest memories are watching my father build and race German Automobiles. Ever since then, I have carried a passion with me for these incredible vehicles. Please stop by and experience the ultimate customer experience we at BMW Victoria provide.

    Language abilities: Greek

  • Jorge Roldan
    Sales and Lease Consultant

    Originally from Mexico City, I arrived in Victoria in 2000.  In 2005 I moved to Edmonton and in 2007 I started my career in the auto industry at Edmonton BMW. I found that I have a real passion for the BMW brand. Since 2010 I have achieved the prestigious level of BMW Canada Sales Master multiple times and I have attended numerous BMW driving events and training seminars. I have been lucky to drive our cars on many different race tracks including the "Circuit of the Americas" in Austin Texas and"Thermal" in Palm Springs among others.  My favorite BMW is the Z4M Coupé which I was lucky enough to own and drive for nine great years. I feel fortunate to have been invited to join BMW Victoria in July of 2017 and I love this team.

    Language abilities: Spanish


  • Nolan Balfe
    Sales and Lease Consultant

    Growing up in Victoria, I have always been a car enthusiast. My love for the BMW brand began with the time I spent in Germany shortly after graduating high school. Everything from the build quality to the performance, I fell in love with on the Autobahn. My love for the vehicles and my enthusiasm for my job ensures that every customer will have a great experience. I look forward to meeting you all!

  • Riley Johnson
    Sales and Lease Consultant

    When I began at BMW MINI, I immediately fell in love with the culture and community that has been cultivated here at the store. I have been a passionate BMW enthusiast since I was a kid. In my post University of Victoria travels I was fortunate to visit BMW Welt and BMW Headquarters in Munich, further fuelling my enthusiasm for the brand. BMW and MINI embody the very best of the automotive world emphasizing a phenomenal driving experience, an embrace of motorsport, and an expression of pride in a truly remarkable history. Our brands represent the future of the automotive industry, holding the highest standard for innovation, quality, and driver satisfaction. I am dedicated to providing this level of quality and satisfaction through exceptional customer service and a natural enthusiasm for our spectacular vehicles. I look forward to seeing you here at BMW MINI Victoria!  

  • Josh Cole
    Client Delivery Consultant

    My life time on Vancouver Island and 14+ year career in the automotive industry has led me to BMW Victoria and MINI Victoria where these two diverse brands are very much alive. I attribute my success in the industry first to my passion of automobiles and second to my understanding of our customer's needs. Owning a BMW or a MINI is truly one of the best purchase decisions you will make if a passion for driving is in your blood. Once you get behind the wheel of one of these incredibly engineered vehicles, you'll know instantly what I'm speaking of. And just like the incredible vehicles we represent here, I strive to ensure the quality of your purchase experience matches the quality of your new BMW or MINI. Myself and our team at BMW Victoria and MINI Victoria look forward to meeting you soon.

  • Adam Pedersen
    Client Delivery Consultant

    Born and raised in North Vancouver, I moved to Victoria in January of 2004. I started my career in the automotive insurance industry where I successfully attained my C.A.I.B designation. I soon realized I wanted to be part of the automotive experience, not just the insuring agent. My father spent many years within the automotive industry in Vancouver so the transition for myself was practically inevitable. I look forward to continuing the professional, courteous, and customer-oriented attitude that the Pedersen name is known for within the industry.

  • Anthony Cordeiro
    Service Manager

    I was born in Victoria and lived here my whole life. I received my first set of tools when I was six and the rest, as they say, is history. I have been around cars my whole life and I am looking forward to a long career with BMW and MINI Victoria.

  • Mike Moyes
    Service Advisor

    Born in Vancouver, I have lived in Victoria for the majority of my life. I have been in the automotive industry for 6 years from sales to service. I have 2 dogs that get most of my after-work attention, however, I enjoy all motorsport activities and events in my spare time and like to exercise as much as possible. I hope to stay with BMW for the long term as I truly enjoy the new technology and innovations that the brand has brought and will bring in the future.

  • Pat Cofell
    Service Appointment Coordinator 

    I moved to Victoria from Ontario in 1992 and BMW/MINI Victoria has been my home away from home since 2003. The clientele and co-workers make my job a pleasure. 

  • Julien Sterckeman
    Service Fleet Coordinator

    Having grown up on Vancouver Island and then moving away for almost 15 years, I knew that I had to someday come to live here. I moved to Victoria in the Summer of 2016 and soon after started working at BMW Victoria. I was so pleased with the work environment that I decided to fully commit myself to the team and the dealership. I come to work every day with the motivation to build my career and the desire to please our customers.

  • Michelle Siemens
    Warranty Administrator

    At a very young age, I have had a love for cars.  Having spent most Saturdays at the local dealerships pretending to drive the fancy sports cars and luxury sedans, imagining how much fun it would be to own one and actually drive it places one day something I looked forward to.

    As I grew older, traveling and adventure took me around the world, experiencing the different cultures, food and way of life.  I eventually found myself longing for the Pacific ocean, moved away from Calgary where I called home up until 2008, and settled down in this beautiful city of Victoria.  

  • Lawrence Chow

    I was born in Victoria. After high school I started working towards becoming a journeyman technician. I began my career with BMW in 1981 and have enjoyed the opportunity to grow with the company. On my days off you'll find me playing hockey or spending quality time with my family.

  • Alayna Briemon

    I was born in Whitehorse,Yukon and moved to Victoria in 2003 to pursue my goal of becoming a technician. I have been working for BMW Victoria and MINI Victoria since 2005. I have now completed my apprenticeship and will get to enjoy being a member of the service team here at BMW Victoria and MINI Victoria.

  • Travis Eden

    I have always been interested in fixing and modifying cars. I was born on the island and spend my spare time camping, surfing and riding dirt bikes. Working for BMW Victoria and MINI Victoria has given me an opportunity to become a technician in a specialized field.

  • Ray Widrick

    I was born, raised and married in Victoria and I have been working in the automotive industry since 1995. I finished my apprenticeship and obtained my red seal certification as an automotive technician in July 2005. I spent the last several years working all aspects of automotive repairs; from service writing, selling parts and of course performing the repairs. I am extremely happy to be part of this great team and am looking forward to learning and growing with the company for many years to come.

  • Derek Oxtoby

    I have lived on the island for most of my life and love living on the West Coast. I have been in the automotive industry since 2000 and received my Red Seal from Camosun Collage in 2004. I joined BMW in 2013 as I wanted to take my career to the next level and I have found it to be a very welcoming and friendly atmosphere and I am proud to be part of such a great team. I really like the high quality of standards that we provide here at BMW that as they ensure that our clients have a great experience every time. When I have free time, I enjoy bike riding, hiking and living life to the fullest with my wife and our dogs.

  • Dave Campden

    I grew up in Victoria and have always had a passion for cars and motorcycles. I began my automotive training In high school and moved on to attend the Camosun College Automotive Service Training program. I began my career at a local Chrysler dealership where i earned my red seal certification. With 19 years of experience backing my training I was ready to take on a new challenge. My family and I love living on the island where we spend time camping, kite boarding and enjoying the outdoors.

  • Jay Stubbs

    I was born and raised in Victoria and come from a family of mechanics and car enthusiasts. From a young age I always remember helping my dad as well as grandad fixing cars and attending classic car shows on the weekend. In my free time you'll find me hiking the island trails, exploring the back roads or modifying my vehicles. I've been in the trade for over 5 years now and enjoy the challenge it brings me everyday. I am very excited to get to continue my career with the great team here at BMW Mini Victoria. I'm proud to work at BMW because of our high standards for quality and customer service. I look forward to my long career working on the finest brand of vehicles out there.

  • Sam Mason

  • Shane Sullivan

    New to Victoria and British Columbia, Shane Sullivan was born and raised in Calgary, Alberta. From a young age he was interested in all things mechanical and began working on cars with his father in his adolescence. He decided to pursue his automotive passion after high school and received a diploma in Automotive Service Technology from the Southern Alberta Institute of Technology (SAIT). After his first year of school, he was hired at Calgary BMW and worked there for 2 1/2 years while completing the BMW Mentorship Program (BAMP). Ensuing a visit to the island, Shane fell in love with the good weather, amicable people and accessibility to year-round outdoor activities. Furthermore, Victoria's weather provides Shane with the ability to work on his personal project cars year-round! With an ever growing passion for the BMW brand, Shane is excited to start a new chapter in his life at BMW Victoria while working towards completing his apprenticeship.

  • Carlos Real
    Tire and Lube Technician

    Born and raised in Victoria, BC, I'm a millennial that's new to the always growing automotive industry. In my free time, I enjoy playing basketball and going to the gym to stay in shape. My passion for cars started when I first watched 'Fast and Furious' as a young lad. I respect all categories of cars; tuner, muscle, and exotics because I believe they all have something special to offer. My ultimate goal is to become a Red Seal technician here at BMW and MINI Victoria. I like the company because of its concoction of excellent customer service, professionalism, and exceptional quality of work. I see myself starting and ending my career at this dealership.

  • Tony Peterson
    Express Service Technician

    The transition from my previous position as a detailer to now working at BMW in the new facility as a first year technician has been a smooth one. The staff here are great and very easy to get along with. I've been working here since mid-April of 2012 and it has been excellent. Soon I will not only be able to restore the interior and exterior of a vehicle, but repair it as well. With all the knowledge I have gained from working as a detailer and as a technician, I look forward to restoring my own vehicle as a hobby one day.

  • Jody Jones
    Parts Advisor

    I was born and raised in Victoria and have been working in the service industry for 4 years. I look forward to working for many years to come with the fantastic team here at BMW Victoria and MINI Victoria as well as building great relationships with both new and existing clients.

  • Alex Boyce
    Junior Parts Advisor

  • Greg Peterson
    Junior Parts Advisor

    I was born and raised on the island and have had an interest in cars for as long as I can remember. I've been a part of the BMW / MINI Victoria team since January 2011 and have enjoyed every minute of it. The people are great and I can't wait to see what the future holds for me. I look forward to meeting all of our amazing customers and assist in any way that I can.

  • Alexander Permaul
    Sales Administrator

    I was born and raised in Toronto, Ontario. I recently moved to Victoria in the last year. My passion for cars started when I was very young. I had all types of car related items, including car racing games, car models, posters, etc. I always dreamed of pursuing mechanics in school but decided on a business degree instead. It is a blessing to work as Sales Administrator at BMW Victoria because I get to work so closely with cars and still work on the business side. I love working with the BMW Victoria team. Everyone works extremely hard for our customers and it is a pleasure to be a part of such a wonderful team. 

  • Ginny Enge

  • Lauren Gonzalez Rivas
    Accounting Assistant


Interested in joining our team?

BMW Victoria, as a division of the GAIN Group, is looking for people that understand service, dedication, loyalty and performance. We are truly looking for the best people Vancouver Island has to offer. Learn more