BMW News

BMW Victoria's automotive expertise is a product of our sustained interest in industry trends and characteristics. We are privileged to share the latest news, promotions and events with you and hope the information will enhance your shopping experience. As you know, there are many new cars from which to choose, and we believe an informed customer is the best customer.


The New BMW M4 DTM | January 16th, 2019

The New BMW M4 DTM

Stage set for the Class 1 era: A detailed look at the new BMW M4 DTM for the most powerful DTM ever.

The BMW M4 DTM, has been modified in accordance with Class 1 regulations. At the heart of the car is the newly developed BMW P48 two-litre turbo engine. Combined with a significantly lighter car, the performance figures are nothing short of impressive and allow speeds of up to 300 km/h.


The All-New BMW X5 Revealed At BMW Victoria | November 22nd, 2018

The All-New BMW X5

The 2019 X5 has arrived and we had the pleasure of unveiling the signature BMW SUV that defines what it means to be driven. With more horsepower than the previous generation and improved suspension with Dynamic Damper Control included as standard and the latest BMW driving technology at your beck and call, the All-New BMW X5 is truly the benchmark of its segment.

We'd like to also extend a special thanks to the Madrona Gallery for the beautiful artwork featured at our event as well at Everything Wine, Howl Brewing and the Villa Eyrie resort for the wonderful refreshments!


The First-Ever BMW X7 | October 23rd, 2018

The First-Ever X7

A statement of the luxury class: the new BMW X7 is the elegant fusion of presence and personality. Despite its majestic appearance, it gives an impression of lightness and agility thanks to the puristic design and athletic styling. At the same time, the considerable spaciousness of the interior offers a pioneering interplay of exclusivity, functionality and freedom - incomparable comfort all the way to the third row of seats. Charm is its essence. Elegance is its character.


Customer Appreciation Drive Event | October 5th, 2018

Customer Appreciation Drive Event

Our customer appreciation drive event, although rainy did not dampen the smiles of our participants. Getting to take on the wet coast conditions allowed our participants to work on and improve their skills and a great deal of memorable driving experiences. We enjoyed spending Thanksgiving long weekend hosting all of our wonderful customers. We are very thankful for all of the support in your continued business and the success of our event.


BMW Victoria's Annual Garage Sale | October 20th, 2018 | 9am to 3pm

Get ready for winter early and join us for our 8th Annual Garage Sale, Saturday October 20th. Whether you are looking for parts for your BMW, winter tires, gifts, accessories, or boutique items, you will find them here! Enjoy a complimentary BBQ, refreshments & prizes to be won!

Located at
BMW Victoria

95 Esquimalt Road, Victoria, BC

Learn more



The All-New BMW X5 | September 24th, 2018

The All-New BMW X5

The boss is there and is putting everyone in their place: the all-new BMW X5. Its presence is clear for all to see - upright, powerful and elegant. The mighty one-piece double kidney grille hints at what will happen when it takes a deep breath. And the honed X design of the headlights leaves no doubt as to who will take the lead. Equipped with new technologies for more safety and maximum driving dynamics on every surface, the new BMW X5 knows where it's going. And how to get there first.


Performance Driving Program | September 13th, 2018

BMW Performance Driving Program

This weekend we were lucky to host our BMW Performance Driving Program on a sunny September day. Guests spent the day at the Vancouver Island Motorsport Circuit perfecting essential driving techniques including proper seating position and how to correct under and over steering...


Charity Car Wash & BBQ In Support Of ROAM | August 21st, 2018

Charity Car Wash and BBQ

We are pleased to announce that our charity car wash and BBQ was a success! We raised upwards of $610 all in support of ROAM - Reuniting Owners with Animals Missing. We'd like to thank Caffè Fantastico Specialty Coffees for their help in supporting this wonderful cause...


Mission: Impossible - Fallout | August 20th, 2018

Mission Impossible

BMW teams up with Paramount Pictures' new theatrical film, "Mission: Impossible - Fallout," with the BMW M5 appearing alongside Tom Cruise as Ethan Hunt in the action-packed film with spectacular car chases and stunts.
The new movie finds Ethan Hunt (Tom Cruise) and his IMF team (Alec Baldwin, Simon Pegg, Ving Rhames) along with some familiar allies (Rebecca Ferguson, Michelle Monaghan) in a race against time after a mission gone wrong.


Brewmaster's Dinner Summer Social | August 16th, 2018


We are happy to announce that the Summer Social Brewmasters Dinner was a success! You can see by the photos, courtesy of the Greater Victoria Chamber Of Commerce, that the four-course meal paired with the perfect award-winning beer resulted in a mouth-watering combination that...


Mid Summer Event | July 28th & August 4th, 2018


Let BMW Victoria prepare you for the road with a special midsummer event - July 28th and August 4th only, receive a free alignment and check-up, by appointment only. Plus, take advantage of summer savings all week on parts, accessories, lifestyle items and more...



The 2019 BMW 8 Series | June 22nd, 2018


BMW 8 Series

Impressive down to the last thread. While outstanding paint finishes bring out the appearance of the BMW 8 Series Coupé, luxurious materials with stylish contrast stitchings and classy decorative elements enhance the sporty interior - imbuing it with a particularly high-quality look...


The BMW M Tour | April 27th, 2018


BMW M Power Tour

Experience pure exhilaration at the 2018 M Power Tour. You will have the opportunity to get behind the wheel of the world's most powerful family. Experience the fascinating M Performance sensation first hand. Once it grips you, there's no escape. Register now as space is limited.


The BMW Concept iX3 | April 26th, 2018


BMW iX3 Concept

Lighting the way for the future of ultimate. The all-electric BMW Concept iX3 arrives at the Beijing Motor Show. The BMW Concept iX3 underscores the BMW Group's resolve to further strengthen its leading position in the field of electric mobility. The expansion of locally emission-free mobility vehicles is...


Meet The New BMW M2 Competition | April 18th, 2018


2019 BMW M2 Competition

The genetics of the BMW M2 were conceived by taking all of the passion and power behind BMW M and infusing it into a small, light and fast racing machine. Now BMW has decided to pay homage to the heritage behind the BMW M2 and so the 2019 generation model will be known as the BMW M2 Competition...


Red Sparrow: BMW 7 Series Makes An Iconic Appearance | March 2nd, 2018


The BMW 7 Series Makes An Iconic Appearance In The Red Sparrow

The BMW 7 Series has landed a major Hollywood role alongside Oscar-winner Jennifer Lawrence in Red Sparrow, the new spy thriller from 20th Century Fox Film. Jennifer Lawrence plays Dominika Egorova, a prima ballerina with Russia's world-renowned Bolshoi Ballet...


The all-new BMW X4 | February 21st, 2018


The All-New 2018 BMW X4

Be one of the first to get a glimpse at the all-new BMW X4. The second generation places a far greater emphasis on sportiness and expressive design. Have a look at the extravagantly styled and dynamically stretched lines of the...


The all-new BMW 5 Series Sedan | February 19th, 2018


The All-New 2018 BMW 5 Series Sedan

This is the 2018 BMW 540i, whether you're headed to a business meeting or shredding the track, this car has it all! Imagine the luxury of the 7 series but with the performance of the 4 series, the 2018 BMW 5 series is literally the best of both worlds.


The all-new 2018 BMW X3 insider info | January 24th, 2018


The 2018 BMW X3

The all-new 2018 BMW X3 has been upgraded from every angle to exude comfort and functionality without compromising on performance. Boasting up to 1,600L cargo capacity, a longer wheelbase, a wider stance and improved fuel economy, this newly redesigned SUV will surely impress.


The All-New BMW M5 xDrive Guinness Drift Record | January 22nd, 2018

The BMW M5

Watch the All-New BMW M5 with M xDrive refuel mid-drift to take TWO GUINNESS WORLD RECORD titles for the Longest Vehicle Drift in 8 Hours. Please join BMW in commending World Record Driver Johan Schwartz, Refuel Driver Matt Mullins, and Refueler Matt Butts, for a triumphant performance.


The first-ever BMW X2 | December 12th, 2017


The First-Ever BMW X2

Absolutely unique. The first-ever BMW X2 makes its sporty ambitions quite clear at first sight. Thanks to its bold athleticism, it supplies a dynamic and agile performance that is unrivalled in this class. Coupled with a high-quality interior and innovative technologies, it is the extroverted protagonist of a new era. Are you ready?


The 2018 BMW X3 Has Been Revealed | November 23rd, 2017

BMW X3 Model LaunchWe celebrated the launch of the all new BMW X3 with live entertainment, delicious hors d'oeuvres, and great company. In addition to the X3 reveal, BMW Victoria partnered with Trounce Alley Gallery, providing a creative union between art and German engineering.



2017 Vancouver Motor Gathering | Sunday August 27th | 11am to 2pm

GAIN, Vancouver Island's Premier Dealer Group is proud to present the annual Motor Gathering, a fun-filled family event showcasing an array of classic, unique, modern and custom cars and motorcycles for enthusiasts of all ages. All proceeds are in support of the David Foster Foundation and Cowichan District Hospital Foundation.

Located at the
Vancouver Island Motorsport Circuit

4063 Cowichan Valley Hwy,Cowichan, BC

To learn more or the register your vehicle please visit:


The BMW Concept Z4. Freedom on four wheels. | August 17, 2017

BMW Concept Z4

The BMW Group is using the Concours d'Elegance at Pebble Beach to present its exciting new take on a BMW roadster. Dynamic, progressive and an irresistible purveyor of thrills, the BMW Concept Z4 boasts lithe and compact proportions, a dynamic silhouette and an emotionally appealing use of forms. The attention-grabbing design study offers...


Appreciating Art, Vehicles, and Friendships | June 29, 2017

BMW Customer Appreciaiton Event

On Thursday June 29th, we hosted our Summer Social Customer Appreciation event at BMW Victoria for a select group of customers. Guests enjoyed cool refreshments and delicious hors d'oeuvres from Castro Boateng Fine Catering & Private Chef. Displayed alongside each new BMW model was a unique and beautiful piece of art from the TAG - Trounce Alley Gallery creating the perfect pairing between the automotive and art world. With such a unique display, the world of automotive and art was blurred into one. Thank you to all guests for joining us and thank you to the Trounce Alley Gallery for providing such beautiful pieces for display!


BMW M Performance Event | June 10, 2017

BMW M Performance Event

On June 10th a line up of BMW M models accompanied by our BMW Victoria customers greeted the Vancouver Island Motorsport Circuit. As the vehicles underwent multiple exercises on the dynamic driving area, it prepared the drivers for guided laps on the track. It was the perfect day for our M performance customers to see what their BMW can do.






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